In the beauty world, cosmetic gift sets and beauty boxes are strategic tools for increasing the perceived value of a brand, attracting new customers and promoting collections. In a context…
In today’s market, overloaded with references and similar graphics, knowing how to recognize a cosmetic from its packaging is a symptom of a clear and successful positioning. But what happens…
Designing packaging for physical stores can enhance the customer experience. What? When a cosmetic, perfume or beauty product arrives on a physical shelf, in addition to being a protective container,…
In the world of skincare, the multi-step skincare routine has now become an established practice: from cleanser to toner, from serum to eye contour, from day cream to SPF protection, each product plays…
The subscription box model has transformed the way of discovering new cosmetics, travel perfumes and samples of healthcare products: between monthly subscription formulas, seasonal kits, products or trial collections, each…
