When designing a new cosmetics or fragrance line, one of the most delicate and recurring questions immediately arises: how much does it cost to design packaging? The answer depends on many factors, but…
When developing a line of professional face and body products, thinking about the concept and then the packaging design is a choice that goes hand in hand with all pre-launch strategic activities. Packaging…
In the world of professional cosmetics, designing a line for pharmacies and beauty salons means facing a double challenge: on the one hand, offering highly functional and safe solutions for frequent use;…
Launching a new product line can seem complex because of the many decisions to be made and the many elements to be coordinated. Creating a professional cosmetic line requires strategy, creativity and attention to…
When it comes to packaging price lists in the cosmetics sector, the most common risk is to consider it simply as a cost to be contained. In reality, packaging plays a much broader role: it…
In the beauty world, cosmetic gift sets and beauty boxes are strategic tools for increasing the perceived value of a brand, attracting new customers and promoting collections. In a context…
In today’s market, overloaded with references and similar graphics, knowing how to recognize a cosmetic from its packaging is a symptom of a clear and successful positioning. But what happens…
