Launching a new product line can seem complex because of the many decisions to be made and the many elements to be coordinated. Creating a professional cosmetic line requires strategy, creativity and attention to…
Launching a new product line can seem complex because of the many decisions to be made and the many elements to be coordinated. Creating a professional cosmetic line requires strategy, creativity and attention to…
The natural cosmetics market continues to grow at a double-digit rate and with it the expectations of transparency, safety and environmental responsibility are increasing. If the formula is “clean”, the…
When an active ingredient – whether it’s vitamin C in a face serum, essential oils, botanical extracts or beta-carotene in a supplement – is exposed to UV radiation and high-energy…
In the competitive landscape of cosmetics, pharma and fragrance products, the choice of sustainable packaging is now much more than a trend to follow, it is a commitment that can…