In the beauty world, being chosen means first and foremost being noticed. Whether on a shelf in a perfumery or on an e-commerce screen, packaging is the first point of contact between the brand…
In the field of dermocosmetics – where cosmetics meet dermatology – treatments are designed to be functional and respond to specific dermatological needs, from sensitive skin to reactive conditions, including the management…
When designing a new cosmetics or fragrance line, one of the most delicate and recurring questions immediately arises: how much does it cost to design packaging? The answer depends on many factors, but…
When developing a line of professional face and body products, thinking about the concept and then the packaging design is a choice that goes hand in hand with all pre-launch strategic activities. Packaging…
When it comes to packaging price lists in the cosmetics sector, the most common risk is to consider it simply as a cost to be contained. In reality, packaging plays a much broader role: it…
In today’s market, overloaded with references and similar graphics, knowing how to recognize a cosmetic from its packaging is a symptom of a clear and successful positioning. But what happens…
Designing packaging for physical stores can enhance the customer experience. What? When a cosmetic, perfume or beauty product arrives on a physical shelf, in addition to being a protective container,…
In the world of skincare, the multi-step skincare routine has now become an established practice: from cleanser to toner, from serum to eye contour, from day cream to SPF protection, each product plays…
The subscription box model has transformed the way of discovering new cosmetics, travel perfumes and samples of healthcare products: between monthly subscription formulas, seasonal kits, products or trial collections, each…
How to reduce overpackaging, improve production efficiency and extend the life cycle of capsule collections and seasonal collections? Capsule collections and seasonal editions have conquered cosmetics and makeup because they…
