Until a few years ago, refill packaging was primarily a branding choice. Premium beauty brands used it to reinforce their sustainability credentials, while luxury fragrance houses embraced refilling as part…
In the beauty industry, travel-size packaging is far more than a smaller version of the original product. It represents a strategic opportunity: a compact container capable of concentrating the brand’s…
In the beauty world, being chosen means first and foremost being noticed. Whether on a shelf in a perfumery or on an e-commerce screen, packaging is the first point of contact between the brand…
In the field of dermocosmetics – where cosmetics meet dermatology – treatments are designed to be functional and respond to specific dermatological needs, from sensitive skin to reactive conditions, including the management…
When designing a new cosmetics or fragrance line, one of the most delicate and recurring questions immediately arises: how much does it cost to design packaging? The answer depends on many factors, but…
When developing a line of professional face and body products, thinking about the concept and then the packaging design is a choice that goes hand in hand with all pre-launch strategic activities. Packaging…
When it comes to packaging price lists in the cosmetics sector, the most common risk is to consider it simply as a cost to be contained. In reality, packaging plays a much broader role: it…
In today’s market, overloaded with references and similar graphics, knowing how to recognize a cosmetic from its packaging is a symptom of a clear and successful positioning. But what happens…
Designing packaging for physical stores can enhance the customer experience. What? When a cosmetic, perfume or beauty product arrives on a physical shelf, in addition to being a protective container,…
In the world of skincare, the multi-step skincare routine has now become an established practice: from cleanser to toner, from serum to eye contour, from day cream to SPF protection, each product plays…
