TRENDS

Olfactory marketing is an increasingly popular strategy in the field of marketing, sensory marketing in particular, which aims to stimulate and involve the senses of consumers to create memorable shopping...

The cosmetic packaging industry has entered a crucial phase due to the entry into force of the new European Regulation (2025/40) on packaging and packaging waste. In particular, the legislation...

Cosmetic packaging is much more than a simple container: it is a communication tool in every sense, capable of conveying a brand's values before the product is even opened. When...