In the current cosmetics packaging scenario, the concept of inclusivity is redefining design criteria. It is no longer simply a matter of packaging a product, but of designing a wrapper…
Packaging experience design is no longer limited to a simple wrapper that protects and informs: today, packaging is an integral part of customer experience packaging, a true emotional touch point…
When launching a new brand in the cosmetics industry, one of the first conundrums is finding packaging that combines operational simplicity and a solid foundation for the future. Inadequate packaging…
In today’s market, green cosmetics, as well as a simple trend, is a strategic necessity for attentive brands that want to respond to the demands of consumers who are increasingly…
In the perfumery scene, the options are now the most varied, from the most widespread and commercial to exclusive niche perfumes. The most sought-after fragrances represent a universe in which…
