Designing packaging for physical stores can enhance the customer experience. What? When a cosmetic, perfume or beauty product arrives on a physical shelf, in addition to being a protective container,…
In the world of skincare, the multi-step skincare routine has now become an established practice: from cleanser to toner, from serum to eye contour, from day cream to SPF protection, each product plays…
The subscription box model has transformed the way of discovering new cosmetics, travel perfumes and samples of healthcare products: between monthly subscription formulas, seasonal kits, products or trial collections, each…
How to reduce overpackaging, improve production efficiency and extend the life cycle of capsule collections and seasonal collections? Capsule collections and seasonal editions have conquered cosmetics and makeup because they…
Between the 3D rendering of a bottle and the shelf of the point of sale, there is a crucial, often overlooked phase: the industrialization of packaging. It is here that…
Changing packaging is a decision that can transform a brand but also compromise its recognition if approached without a strategic plan. In an increasingly fast-paced cosmetics market, characterized by changing…
Imagine having the perfect formula in your hands – a brightening serum, an intriguing eau de parfum or a hand cream with a sophisticated bouquet. Although this is a great…
In today’s world, where the offer of perfumes and cosmetics is vast, packaging has taken on a leading role: no longer a simple wrapper, but an authentic narrator of the…
In the segment of advanced cosmetics and professional trichology, packaging has been able to carve out a role that goes beyond the mere protective function and becomes an authentic vehicle…
A thick-walled container creates a sense of richness and formula quality, a soft-touch tube evokes skin softness, and a minimalist bottle communicates purity. It is in that instant when we…
