When an active ingredient – whether it’s vitamin C in a face serum, essential oils, botanical extracts or beta-carotene in a supplement – is exposed to UV radiation and high-energy…
Between the 3D rendering of a bottle and the shelf of the point of sale, there is a crucial, often overlooked phase: the industrialization of packaging. It is here that…
Changing packaging is a decision that can transform a brand but also compromise its recognition if approached without a strategic plan. In an increasingly fast-paced cosmetics market, characterized by changing…
In the current cosmetics packaging scenario, the concept of inclusivity is redefining design criteria. It is no longer simply a matter of packaging a product, but of designing a wrapper…
Imagine having the perfect formula in your hands – a brightening serum, an intriguing eau de parfum or a hand cream with a sophisticated bouquet. Although this is a great…
Packaging experience design is no longer limited to a simple wrapper that protects and informs: today, packaging is an integral part of customer experience packaging, a true emotional touch point…
In today’s world, where the offer of perfumes and cosmetics is vast, packaging has taken on a leading role: no longer a simple wrapper, but an authentic narrator of the…
